How we handle your personal data.

Last updated: May 2025 · East Anglia AI Services Ltd complies with the UK GDPR and the Data Protection Act 2018.

1. Who We Are

East Anglia AI Services Ltd is the data controller for information collected through this website and our services. Company No. 17381169 · Registered office: Amderley Drive, Norwich, NR4 6HZ. Contact: info@eastangliaaiservices.co.uk

2. What Data We Collect

Contact information (name, email, phone) when you enquire or book a call
Technical data (IP address, browser type, pages visited) via analytics
Communication data from emails or chat with ARIA
Business information you share during project scoping and delivery

Contact and report-request forms on this site are submitted via Web3Forms, a third-party form-processing service that relays your submission to us by email; Web3Forms acts as our data processor for this purpose.

3. How We Use Your Data

To respond to enquiries and deliver agreed services
To send project updates and relevant communications
To improve our website and service quality
To comply with legal obligations

We will never sell your data to third parties.

4. ARIA Chatbot

The ARIA chatbot runs entirely in your browser as a local, rule-based assistant. No conversation content is sent to our servers, to Anthropic, or to any other third party. Conversation content is not saved — it stays in memory for that visit only and is cleared when you reload or leave the page. Do not share sensitive personal data in chat.

5. Legal Basis for Processing

Contract: Processing necessary to deliver requested services
Legitimate interests: Improving our services and relevant communications
Consent: Marketing communications (withdraw at any time)
Legal obligation: Where required by UK law

6. Data Retention

Client data is retained for 7 years following project completion. Analytics data is retained for 26 months. You may request deletion at any time subject to legal obligations.

7. Your Rights (UK GDPR)

Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict or object to processing
Right to data portability
Right to complain to the ICO (ico.org.uk)

8. Cookies

We set a small number of strictly-necessary items (your cookie choice, accessibility preferences) and, only after you click Accept, Google Analytics 4 cookies (_ga, _ga_F6TTH896D0) to measure aggregate traffic. Full details, retention periods and how to withdraw consent are in our Cookie Policy. You can change or withdraw your choice at any time via Cookie Settings in the footer.

9. Contact

To exercise your rights: info@eastangliaaiservices.co.uk · 07466 951175 · Complaints: ico.org.uk